Photos Photiades Group CSR strategy isgenerously contributing to social and cultural activities

Photos Photiades Group CSR strategy isgenerously contributing to social and cultural activities

Photos Photiades Group is committed to ensure that its business is conducted, in all respects and all the time, according to rigorous ethical, professional and legal standards, which prevail from time to time, in the sectors in which Company conducts its normal business.

Throughout its long history, Photos Photiades Group has been renowned for its contribution to society in various forms.  The Group strives to be in continuous contact with society and local communities, focussing all its operations on succeeding sustainable growth, as well as to preserve and promote ethical criteria in its relationships within the workplace and the marketplace.

Photos Photiades Group Corporate Social Responsibility strategy is based on two main pillars:

The Friends CSR Program and the Photos Photiades Foundation.

The Friends CSR Program – “Φίλοι” in Greek –  drives all the group’s actions  towards the community, the environment, sports, creativity and – of course – responsible drinking.

It is the Group’s vision to be substantial Friends, elevating together with our partners, customers, suppliers and neighbors our scale for good. To be innovators, leaders and contributors to an inclusive society and a healthy environment. To always be part of the solution and never be part of the problem.

That is why Photos Photiades Group focusses not only on traditional areas of action like the environment and society, but also on being a pioneer in promoting respect in sports for more than 3 decades, awarding and supporting creativity of all forms, and of course working hard towards responsible drinking.

Within the framework of its long and versatile, social and cultural contributions, Photos Photiades Group of Companies founded, in 1994, the «Photos Photiades» Public Benefit, Scientific and Cultural Foundation, to help preserve natural life, promote science and culture.

Part of its activities was the establishment of the Cyprus Museum of Natural History in 1996, the first of a series of beneficial projects offered to the public. The Cyprus Museum of Natural History is located within the beautiful gardens of the Cyprus Carlsberg Brewery, on the outskirts of Nicosia.

The Foundation continues the Group’s tradition of participating and generously contributing to various social and cultural activities. Photos Photiades Group’s public gestures include numerous scholarships, grants to charity, culture, education, athletics and other fields. For the protection of the environment the Photos Photiades Group of Companies has been officially prized by the State, with the «Protection of the Environment Award».


The Environmental Policy of Photos Photiades Breweries Ltd is based on the following principles and implementations. To achieve this, we have set up an Environmental Management System, which ensures that all the operations of the Company are according to the requirements of the EN ISO14001:2015 and takes into account the impact on the environment.


  • We operate with the absolute respect to the environment, and we aim to the continual improvement of our environmental performance through international standards and systems.
  • We implement pollution prevention programmes which aim to minimize the environmental impact of our operations.
  • We comply with all applicable legal requirements, both local and EU, which relate to our environmental aspects as well as other requirements to which the organisation subscribes and are in relation to this topic.


  • We identify and record the environmental issues and aspects associated with our activities and we incorporate them into the environmental management of our everyday business practices.
  • We take all the necessary measures to minimize the amount of waste we produce, and we contribute to the management of our products at the end of their life cycle, whilst we parallel seek ways to recover the packaging material through re-use or recycling [/one_half]
  • Through the use of environmentally sound technology, we significantly contribute to the reduction of energy and water, upholding at the same time the highest standards of quality and meeting the expectations of interested parties.
  • We monitor and review our environmental objectives and targets and implement action plans, addressing effective use of raw materials and management of risks. To achieve these objectives, the organisation exerts the necessary controls and allocates the necessary resources, using the best available practices.
  • We ensure through training and coaching that all the employees actively contribute to the environmental management and they are aware of their individual responsibilities for acting in accordance with this policy.
  • This policy and our environmental performance are available to all the interested parties with the aim that they can positively contribute to our Environmental Management System.


The group, loyal to its values and its established philosophy, takes numerous initiatives to return to the public all the love and support that the community is showing towards us. We continue to offer to our society as much as possible.

From the Cyprus refugee children back in 1974, the various scholarships, our countless donations to Non-Governmental Organisations to the Carlsberg Care Festival recently established, we do our best to consistently support our community.