CSR at GraceKennedy Group: donation to support initiatives

CSR at GraceKennedy Group: donation to support initiatives

For the purpose of these guidelines, “corporate sponsorship” means a contribution from a business (either in cash or in‐kind) that is provided as a donation to support initiatives, specific programs, activities, or events.

GraceKennedy’s Vision

“To be a Global Consumer Group delivering long term consumer and shareholder value, through brand building and innovative solutions in food and financial services, provided by highly skilled and motivated people.”

GraceKennedy’s Brand values:

At GraceKennedy, “We care”, is demonstrated through the pillars of

  • Honesty
  • Integrity
  • Trust

What Is Sponsorship?

Our view of sponsorship is support for an individual, team, organisation, programme or event, in return for the right to use that asset to promote GraceKennedy’s brand/image, products and/or services. Therefore, we will evaluate sponsorship proposals based on their fit with the GraceKennedy brand.

Who is eligible for consideration?

The focus of GraceKennedy’s sponsorship is primarily in three key areas:

  • Sports
  • Education
  • Environment

Consideration may also be given (although on a much smaller scale) to the events geared at artistic and cultural development, youth and community development and general nation-building initiatives, particularly those of the Jamaica Constabulary Force.

Sponsorships are allocated on community or national levels.

Who/What Is Eligible for consideration?

Initiatives/Events that are:

  • Are in line with our brand values
  • Have high market reach with people that are emotionally connected to the sponsorship proposal
  • Provide significant benefits that can be leveraged in marketing and business relationships

Sponsorships are given to organisations that:

  • Are credible and possess a positive track record in managing sponsorships or community initiatives, including successful promotion of activities
  • Have demonstrated experience in delivering value to sponsorship partners
  • Can provide satisfactory information on its management and financial status
  • Allow adequate time for proposals to be assessed

Proposals which present a hazard to the community and/or the environment, are offensive or discriminatory, will not be entertained.

Corporate Social Responsibilty

GraceKennedy Limited is committed to maintaining the highest standards of corporate social responsibility in our business activities and dealings.

We are guided by the highest of ethical standards in our business decisions and relationships with others and jealously guard our reputation for “honesty, integrity and trust”.

We are committed to providing quality products and services for our customers, clients, consumers and partners who we will treat fairly and with respect. We believe in fair play. Our word is our bond.

We respect the rights and dignity of every employee and treat them fairly and without discrimination. We are tolerant of each other’s differences. We believe in teamwork, the sharing of knowledge throughout our organization, and we recognize the contribution of every team member. We will offer our employees clear and fair terms of employment and provide resources to enable their continued development. We will provide our employees with opportunities to offer feedback and participate in discussions on issues in the workplace that affect their health, well-being or productivity.

We promote the “Grace We Care” philosophy by providing a healthy and safe working environment conducive to the well being of our staff, and fostering an atmosphere of cooperation and harmony in the workplace.

We commit to being a good corporate citizen, mindful of our responsibility to give back to the community in which we live and operate our businesses. Successive leaders of our Company have built on this tradition and we encourage our employees to serve their community and country through individual effort and through our Grace & Staff Community Development Foundation, and other organizations. Through the GraceKennedy Foundation we make contributions in the areas of education, health, community outreach and the environment.

We recognize that we have a responsibility to the communities and countries in which we operate and will ensure that, in all our activities, we contribute to the safety and protection of the environment.