In Mexico, the culture of Corporate Social Responsibility (CSR) is advancing. More and more committed companies are applying for the ESR Distinction (Socially Responsible Company), awarded by the Mexican Center for Philanthropy.

CSR refers to a company’s commitment and contribution to social, economic, and environmental improvement. It is demonstrated through the corporation’s strategies, procedures, practices, and policies.

Unlike Individual Social Responsibility, CSR involves the company’s attitude and commitment to society. It is distinct from altruism or philanthropy because it focuses not only on doing good but also on ensuring the organization’s sustainability in the long term.

How to Manage CSR?

Managing CSR goes beyond simply having a dedicated department. It requires effective management throughout the organization. Ideally, it should be supported by a budget and integrated into year-round strategic planning.

The first step is for management to recognize the value of CSR as part of the business model. This recognition should guide the modification of policies, procedures, and practices to ensure the involvement of all stakeholders.

“If our corporate governance does not see the value of CSR practices for the organization, it will be challenging to integrate them into the business model and gain the commitment of all parties.”

Factors to Consider for CSR Management:

• Ethics: Understand the company’s anti-corruption policies.
• Economic: Proper planning of business strategies.
• Legality: Due diligence in labor practices.
• Environmental: Commitment to minimizing environmental impact.
• Social: Promotion and protection of Human Rights.

Define actions, projects, programs, or processes that address problems, improve operations, or contribute to cultural change. These initiatives should aim to integrate CSR across the company and in society.

They should also meet the expectations of stakeholders, such as shareholders, employees, the community, suppliers, and customers.