An international group, a market leader that is close to consumers, Groupe SEB owns 31 brands in the small household equipment sector and operates in 150 countries around the world.

Groupe SEB ranks top-three among the companies with the best corporate social responsibility (CSR) reputation in France (placing number two, between Décathlon and Bic).

The rankings are based on the REP TRAK® survey measuring public perception of over 200 large companies on the basis of 30,000 opinions. Groupe SEB scored 74.2 points out of 80.

The survey addressed three main aspects: the work environment, governance, and civic engagement. High-performance companies stand out through their ability to generate profits while leading initiatives on employee well-being, equal opportunities, recognition, transparency, ethics and environmental respect and having a positive influence on society.

The study is highly informative in a general sense:

the French, and Millenials (born after 2000) in particular, are becoming increasingly demanding concerning the role of companies operating in France:

• the weight of CSR in the reputation of businesses continues to increase, standing at 43.3%, up 2.5% on 2016.
• the Seb and Moulinex brands ranked fourth and sixth respectively Meaningful French Brands* survey carried out by Havas Group.
• A ranking of the brands having made the biggest impact in the year.