European cities have long attracted travelers with their rich history and culture, but in recent years, creative innovation has become another major draw. A prime example of this is the growing emphasis on sustainability across the continent. From Scandinavia to the Iberian Peninsula, Europe’s dynamic cities see sustainability as a way to improve residents’ quality of life while ensuring the long-term viability of tourism. This trend was further highlighted during the pandemic, as locals adapted their behavior by eating local, cycling more, and shopping at neighborhood boutiques. A recent survey by Virtuoso revealed that 70 percent of travelers believe sustainable travel enhances their experience. With this in mind, here are some examples of eco-friendly European cities embracing sustainable tourism.

Monte Carlo

When you think of Monte Carlo, luxury mega-yachts and the glittering casino might come to mind. However, this Riviera hot spot—smaller than Manhattan’s Central Park—is also a champion of sustainability. HSH Prince Albert II of Monaco oversees a foundation dedicated to environmental protection of the oceans, focusing on fighting marine plastic pollution, developing Marine Protected Areas, and preserving coral reefs. Did you know that, in addition to the Formula 1 Grand Prix, Monte Carlo also hosts the ePrix, a race exclusively for electric cars? This environmental awareness extends to the hospitality industry as well. For example, Elsa, at the Monte-Carlo Beach Hotel, was the world’s first 100 percent organic restaurant to receive a Michelin star. Additionally, Le Louis XV-Alain Ducasse at the Hotel de Paris, Monaco’s long-time destination restaurant with three Michelin stars, offers a signature veggie dish on its menu: “Provence garden vegetables cooked with black truffle.” Hotel Metropole Monte-Carlo has launched an environmental policy called “Green Attitude,” while the Monte-Carlo Bay Hotel has an urban garden atop the casino. An agricultural start-up called Terre de Monaco has even installed organic rooftop gardens throughout the city.

Lahti

Lastly, one of the most significant acknowledgments of sustainability is the European Green Capital Award. This annual distinction recognizes European cities with innovative environmental programs that set standards in sustainable urban development. This year, the honor goes to the Finnish city of Lahti, historically situated on an important trade route between Helsinki and St. Petersburg. Lahti was recognized by the European Commission for its successful air quality plan.