“Consumers have spoken – their expectations of companies are high and CSR is a critical factor in decision-making. For companies to gain attention and realize bottom-line benefits, they need to authentically build CSR into the brand experience — this means going beyond a CSR report, an ad campaign or page on the corporate website.”
“CSR is not a fad, a trend or ‘nice to have’. It’s a business imperative that must be authentic and seamlessly integrated into the brand value propositions.”
"A robust CSR program is an opportunity for companies to demonstrate their good corporate citizenship … and protect the company from outsized risk by looking at the whole social and environmental sphere that surrounds the company"