"Once a company makes the decision to adopt CSR orientated activities, a plan must be implemented to carry out the agreed CSR programme. CSR is fundamentally about ensuring that companies forward broader public objectives as an integral part of their daily activities and this can only be ensured with the appropriate communication channels with stakeholders.”
"Every company’s situation is unique, with many different models in existence which can help organisations to achieve their CSR aims. In turn, this preponderance of choice has led to many companies recognising that they are defined by what they do, not just what they give."
“CSR became a business opportunity due to its capacity in improving corporate image and brand for the companies, CSR serves as an identity, and also for strategic planning of the company by not only fulfilling economic profit but also contributing to the growth and development of society and environment.”