“The measure of success of every modern company is certainly the care it shows for the community and her responsibility toward individuals and community of which it is a part. citizens want to see a more humane face of companies which products they buy and services they use.”
“The key aspect of the goals of sustainable development is to focus on progress for everyone and everywhere, that is, to make the maximum contribution in every place and for every individual. Companies as generators of economic growth and employment can help progress in sustainable development”.
"CSR is more about financial and non financial philanthropy and charity and is primarily considered external to a business. Integration of the CSR into the core business activities, business strategy and long-term planning is a prerequisite for sustaining corporate responsibility in Serbian and transitional societies."