"Corporations that weave CSR into their business model will find it's a great motivator for common good. Employees are proud to work for the company because it's giving something positive back to the community. And that's ultimately good for business."
“Connect the dots between purpose and your sustainability strategy, and make those things integrated right from the get-go rather than trying to force them into alignment after the fact.”
“The long-term focus will ultimately involve aligning the CSR strategies to global principles for responsible corporate citizenship in a changing world beset by complex challenges – but also new opportunities to contribute to the well-being of people, organizations and communities.”